Critical Response of an image Essay Example for Free

Critical Response of an image Essay Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing. It is also bringing into awareness a new product or idea. Advertising generally tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services†¦ things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The image for MacDonald’s symbolizes its quality. Therefore, advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. According to McDonald’s website, their mission statement is â€Å"to be our customers favorite place and way to eat. The worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. It’s committed to improving the operations and enhancing the customers experience. For decades, Macdonald’s has maintained a broad advertising campaign. In addition to the media, the company makes considerable use of signage and billboards, sporting events and coolers of drinks with their logo for all kinds of events In the case of McDonald’s advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are extremely pleasing and successful at getting the consumers to buy the products. The phrase ‘I’m Lovin’ it’ which is used in one of the advertisements, indicates a piece of advertising that is particularly striking. According to Cross â€Å"propagandas is simply a means of persuasion†, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers. The company’s effectively is truthful since the business brings in new customers and creates new products. The company released a burger that is low fat, and which targeted adults in response to the consumers’ desire for healthier options. The company has learned from its previous mistakes, like going after the wrong target market of adults instead of young adults. This however, resulted to a turn around strategy, which later led to increase in sale and profits. McDonald’s has managed to implement strategies that satisfy the changing need of the customer. The company, being an international restaurant within the quick service restaurant, requires a very high level of promotional campaigns to remain competitive. This has been so, since some of the most memorable commercials in fast food industry have emerged from this particular company. Effective speaking has contributed to its world-wide expansion and in its listing on the public stock markets. With the expansion of McDonald’s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility. The company also introduced a cafà © style in accompaniment to the restaurant. To accommodate the recent trend of high quality coffee and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, this level of achievement is an indication of effective advertising or else truthful rhetoric. The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants. The company’s business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales. Many researchers, including some writers believe there is a connection between advertisement and harmful behaviors. Some suggest that advertisements affect children negatively especially young women. Lutz argues that the manner in which advertisers modify the meaning of words is able to have a harmful effect on languages and how it is used. The author believes that the relationship amid humans and any form of culture can be complicated. However there is no denial that there is a relationship between behavior and advertising. On the other hand, it is not convincing on the directness and similarity about the relationship between media and advertising. Lutz continues to argue that advertisers use language to imply a great thing about products and services without promising anything at all. With extensive skill, advertisers can create an advertisement that makes us to believe that a particular product is better than it is without having to lie about it. (Lutz, 448) According to Machesney, adverting must build a brand while speaking with one voice. They develop economies in the creative process, while maximizing its local effectiveness and it increases the company’s speed of implementation. It is the key to determining success of the organization. The ability to identify the key of an ad that contributes to its success leads to maximization of the economy of scale. (Machesney, 265) Critics argue that commercialization of all fields of society, increases in consumption and wastes resources; privatization of public space and the negative influence on the lifestyle is due to overrated advertising. Advertising to some extent has contributed tremendously to destroying non-material possessions. Public service adverting is an adverting technique used in promoting goods and services. It is crucial in forming, educating and motivating the public about non commercial issues like conserving energy, deforestation and political ideology. It is an influential and educational tool that is capable of motivating and reaching larger audiences. Adverting justifies its existence when used in the public interest. It is too much a powerful tool to be used for commercial purposes only. Infomercials are televisions commercials with a longer format; they are very useful in creating an impulse purchase, so that the moment the consumer observes the presentation, it is followed by immediate purchase of the product through the advertised toll free number. Infomercials describe, display and frequently demonstrate products and their features. They commonly have testimonials from industry professionals and consumers. According to Williamson, press advertising is an influential means of advertising. It describes advertising in printed medium such as newspapers, journals or magazines. This involves everything from media with a broad readership base. It allows private companies or individuals to purchase a small targeted advertisement at a low fee to advertise their products and services. (Williamson, 255) Celebrity branding is another powerful form of advertising that mainly focuses on using a celebrity popularity to gain recognition for the product. Celebrities are frequently involved in advertising campaigns like televisions or print adverts to advertise general or specific program. This can lead to great success if it is endorsed by various companies, and practiced prudently. Online advertising is the most recent and productive form of advertising. It reaches a massive audience at the same time being affordable, as compared to other mediums. This is achieved by the use of World Wide Web to express the purpose of delivering marketing messages to draw customers.

Moby Dick Qoutes Ch.36 and 86 :: essays research papers

Quotes from Moby Dick Chapter 36 Capitalism- On Pg. 170 Ahab says â€Å"All ye mast headers have before now heard me give orders of a white whale. Look ye! D’ye see this Spanish ounce of gold? It is a sixteen dollar piece men. Whoever of ye raises me a white headed whale with a wrinkled brow and a crooked jaw, he shall have this gold ounce. This example relates to capitalism because Ahab uses money as a way to motivate his men much like money is used as a motivator in a capitalist society. Transcendentalism- On Pg.172 and 173 Ahab talks about his feelings toward moby dick. Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. All visible objects, man, are but as pasteboard masks. But in each event . . . some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike through the mask! How can the prisoner reach outside except by thrusting through the wall? To me, the white whale is that wall, shoved near to me. Sometimes I think there's naught beyond. But 'tis enough. He tasks me; he heaps me; I see in him outrageous strength, with an inscrutable malice sinewing it. That inscrutable thing is chiefly what I hate; and be the white whale agent, or be the white whale principal, I will wreak that hate upon him. Talk not to me of blasphemy, man; I'd strike the sun if it insulted me!" Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. Religion- On Pg. 172 after getting the men to agree to follow along side him in the killing of moby dick Ahab yells out to the men â€Å"God bless ye, God bless ye men† Ahab says this because his crew has agreed to follow him and he wants to thank them and he wants to try to help keep them safe for the journey because he knows that it will be a dangerous chase. Faustism- On Pg.175 Ahab fills the goblets of all of the crew and tells them: â€Å"Drink and swear, Death to Moby Dick, God hunt us all if we do not hunt moby dick to his death.

Review Sheet Results Essay

1. Explain why increasing extracellular K+ reduces the net diffusion of K+ out of the neuron through the K+ leak channels. Your answer: Because outside a typical cell, the concentration of K+ is about 5mM and the concentration of Na+ is about 150 mM. When you increase the concentration of K+ from 5 to 25 mM and reduce concentration of Na+ from 150 to 130 mM, the outside has more concentration of K+. The membrane is permeable to a particular ion, that ion will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 2. Explain why increasing extracellular K+ causes the membrane potential to change to a less negative value. How well did the results compare with your prediction? Your answer: Because outside has more K+, the rate of diffusion is less. The resting membrane potential will become less negative. 3. Explain why a change in extracellular Na+ did not significantly alter the membrane potential in the resting neuron? Your answer: Because it did not effect the resting membrane potential. 4. Discuss the relative permeability of the membrane to Na+ and K+ in a resting neuron. Your answer: The resting membrane potential is really a potential difference between the inside of the cell (intracellular) and the outside of the cell (extracellular) across the resting permeability of the membrane to ions and on the intracellular and extracellular concentraions of those ions to which the membrane is permeable. Na+ and K+ are the most important ions, and the concentrations of these ions are established by transport protein, such as the Na+ -K+ pump, so that the intracellular Na+ concentration is low and the intracellular K+ concentraion is high. The ions will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 5. Discuss how a change in Na+ or K+ conductance would affect the resting membrane potential. Your answer: The resting period potential is a potential difference between the inside of the cell and the outside of the cell across the membrane. It depends on the resting permeability of the membrane to ions and on the intracellular and extracellular concentrations of those ions to which the membrane is permeable. View as multi-pages

Pictures of Events and People From the 20th Century

Character Analysis Trifles - 916 Words

Attention: Gender Roles Explain what is important about the title of â€Å"Trifles.† The title of the play refers to the statement â€Å"Well, women are used to worrying over trifles.† (561) Where Mr. Peters drawing attention to the broken jars of fruit preserves. I think that Mr. Hale statement was degrading toward the two ladies. When I got farther in the play Mr. Hale changed his mind, because the two women found the minor items that the men did not find while searching for clues. Sheriff Peters, attorney Henderson, and Mr. Wright’s neighbor Mr. Hale enter a dark unorganized kitchen of the farmhouse. To find that Mr. Wright has been strangled to death with a rope around his neck. His wife is the main suspect. She told attorney Henderson that she was sleeping when someone murders her husband’s. The wives of the investigators look around the farmhouse for clues to solve his death. I learned in the play that Mrs. Wright was one time a cheerful woman. The women’s roles in society have made a major impact in the United States. Women in other countries are looked at as the housekeepers and child bearers. The play tells the audience the kitchen is a gloomy dark place. When I think of a gloomy kitchen it symbolizes depressing and unorganized space. Mrs. Wright’s kitchen tells me that she did not take care of cleaning the kitchen. Women in early 1900 s were considered as housekeepers. So, when the men saw how her kitchen was they looked down on her. The sheriff got a chair and looked onShow MoreRelatedCharacter Analysis Of Florence And Trifles And Doubts1193 Words   |  5 PagesIn the plays, Florence and Trifles and Doubts, there are many different topics that are prominent. The ones I plan on focusing on are gender roles and race roles. The gender roles in Trifles and Doubts that I shall talk about is how our main character, Mrs. Write, went over the edge in traditional women’s roles in the 1900’s. The race roles in Florence that I shall talk about is how that despite in a racist society, someone can still chase their dreams. This 1950 play by Alice Childress takes placeRead MoreCharacter Analysis Of Susan Glaspell s Trifles 1714 Words   |  7 PagesA Rose for Emily written by William Faulkner and Trifles written by Susan Glaspell loneliness, poverty and isolation consume the lives of the characters. Susan Glaspell’s play â€Å"Trifles† written in 1916. In this play the author’s talks of her preoccupation with culture- bound notions of gender and sex roles. Glaspell says women are considered trifles which mean they are not important to society which is carried out by men (Baym, p. 742). In Trifles written by Susan Glaspell the time is in the earlyRead MoreSusan Glaspell s Trifles And A Jury Of Her Peers984 Words   |  4 Pages Although â€Å"A Jury of Her Peers† and â€Å"Trifles† are similar in plot, Mustazza’s article, â€Å"Generic Translation and Thematic Shift in Susan Glaspell’s ‘Trifles’ and ‘A Jury of Her Peers’† highlights the differences and similarities between the two. Mustazza’s article may help aid readers to understand the differences between Glaspell’s two works and provide understanding as to why Glaspell may have changed the genre and form of the plot. â€Å"Trifles† is a dramatic play whereas â€Å"A Jury of Her Peers† is proseRead MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreAltered Perspectives in Trifles729 Words   |  3 Pagesmurdered husband in the play Trifles by Susan Glaspell. Perception, however, can be impaired by many things. For example, what is being concentrated on at any given moment, upbringing, social biases, and gender can all influence how different people perceive the world. A character analysis between the male and female roles in Trifles illustrates how gender disparities can skew perception, allowing what is right before one’s eyes to be essentially ignored by some of the character s. Glaspell illustrates theRead MoreSusan Glaspell s Trifles 1732 Words   |  7 Pageswomen and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to women. Even though, at the time of this play, all of these aspects (economic, political, social and psychological) appeared to be male-dominated because they held these roles that women were not allowed to have. Trifles was written in 1916 during the First Wave of Feminism which occurred fromRead MoreSusan Glaspell’s One-Act Play, Trifles: Men Vs Women1190 Words   |  5 PagesSusan Glaspell’s one-act play â€Å"Trifles.† Some see it as an example of early feminist drama, others the idea of the way small towns deal with issues like murder, still others the gender differences in both the interpretation and analysis of facts surrounding a mysterious crime. In general, t he play is based on the murder of a Mr. Wright, and the title of the play comes from the critique from the men of the town, who berate the women for spending time â€Å"worrying over trifles† (Glaspell 918) rather thanRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreScript Analysis of Trifles by Susan Glaspell910 Words   |  4 PagesScript Analysis of â€Å"Trifles† by Susan Glaspell Summary   In the play Trifles by Susan Glaspell, there are five characters, three men and two women.   They are in a house where the murder of Mr. Wright took place the day before.   The men are trying to find evidence to name a killer or motivation to name Mrs. Wright as the murderer.   While the men are downstairs, the women occupy themselves with looking around the kitchen and living room.   They take note of Mrs. Wrights canned fruit and the factRead MoreThe Role Of Women In The Doll House And Trifles1667 Words   |  7 Pagesweaker sex. It was the women’s job to stay home to cook and raise the children. While these are still prevalent issues, it is also true that things has gotten better for some women in recent years. Works like â€Å"The Doll House† by Henrik Ibsen and â€Å"Trifles† by Susan Glaspell have helped advance the idea of what roles women should play in society. In each play there are strong, female protagonists who, despite being oppressed by the societal rules against women, learn to rebel and fight for what they

Direct and Indirect Discrimination Essay - 666 Words

Presentation for Direct and Indirect Discrimination Direct discrimination can be less favourable treatment, which includes harassment or bullying. Comparably similar legal definitions of indirect discrimination and harassment apply in respect of sexual orientation, religion, age, gender and disability. Most people understand direct discrimination. Indirect discrimination occurs where the effect of certain requirements, conditions or practices imposed by an employer or education provider has an adverse impact disproportionately on one group or other. Indirect discrimination generally occurs when a rule or condition, which is applied equally to everyone, can be met by a considerably smaller proportion of people from a particular†¦show more content†¦During Ramadan he asks to have his evening meal after sunset. He is told that this is not possible during summer because it would mean having supper too late for the other residents. This is indirect discrimination if the care home cannot show a good reason (or justification) for their refusal. If the kitchen is closed it may be justifiable to offer him a cold meal which could be served after sunset so that there would be no indirect discrimination Inclusion. . .is about involving people as much as possible in all decision making activities, as well as promoting independence by encouraging active participation, giving the individual choice, sharing information, trust and acceptance. . . Example Recently I cared for a female resident from Germany and although she had lived here for many years, her English was very broken. To help me overcome the language barrier I used; Picture Flash Cards, Flash Cards with German and English phrases on them, non-verbal gestures and an English/German dictionary. By using these different methods of communication I was able to; Encourage and support her to participate in social activities, share information about her well-being and her likes and dislikes with my co-workers and encourage and support her to keep her independence. By doing these simple things and using the right communication methods enabled her to keep her independence and allowed herShow MoreRelatedDiscrimination Research Paper1520 Words   |  7 PagesResearch Report Kevin Clerkley Discrimination Thesis Statement: Throughout the United States, there are millions of Americans who are struggling against direct and indirect discrimination. Discrimination is the making of a difference in treatment or favor on a basis other than individual merit (Merriam Webster Dictionary). Our world has always been faced with the problem of discrimination. It is one of the most discussed topics nowadays and throughout history. In all countriesRead MoreDiversity: Discrimination and Service Users1377 Words   |  6 Pagesgetting rid of discrimination and intolerance. 4. What is meant by discrimination Discrimination means treating a person or group less favourably than another in the same situation, usually on account of their race, gender, disability, age, sexual orientation or religion. Discrimination could be direct or deliberate or indirect or unintentional. Direct - Where one person is treated less favourably than another is, has been or will be treated in a comparable situation Indirect - Where anRead MoreEqual Treatment Of Society Is A Recognised Common Law Principle1211 Words   |  5 Pagesreaching and robust. This vast expansion and promotion of equality now takes form in The Equality Act 2010 which provides protection for people or groups of people from discrimination. As well as promoting equality in society, it also provides a comprehensive framework for both employers and employees in how to assess whether discrimination has occurred in a workplace environment. It reflects the scope of the original aims laid down by the European Convention on Human Rights (ECHR) and along with sectionRead MoreEssay about Legal and Ethical Responsibilities.1487 Words   |  6 PagesLegal and Ethical Responsibilities. Direct Discrimination :- something like putting in the job advertisement â€Å"women need not apply†. Indirect Discrimination :- saying there’s a height limit such as a 6’4†. This will limit who can apply for the job. Sex Discrimination Act 1975 The Sex Discrimination Act 1975 makes sex discrimination unlawful in employment, vocational training, education, the provision and sale of goods, facilities and services and premises. 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Media Marketing In Tourism And Hospitality -Myassignmenthelp.Com

Question: Discuss About The Media Marketing In Tourism And Hospitality? Answer: Introducation This report aims to include all the components and strategies of promotional plan, which are used by Ocean City Plaza Motel to approach its target audiences. By using these techniques, the company will be generating service value in the future. Product or Service Overview Ocean City Plaza is a well-established motel, which is located as a beachfront motel at Bondi beach, Sydney, Australia. The Motel is making every effort to make guests comfortable and satisfied. It is facing and adjacent to the beach and located near to the bus stop. Ocean City Plaza is the motel, which is attracting its target audiences by offering best hospitality and accommodation amenities. In its menu, it is offering food from 25 different areas, including vegetarian, non-vegetarian, healthy and dietary food and other demanding options from customers. Top features of Ocean City Plaza include effectively managed check-in and check-out operations, Helipad, swimming pools, parking space, restaurant, and rooftop live caf etc. To attract its target customers, company is providing many offers like; discount on air ticket, pick and drop services from stations and airport, car rental services, Gym facility, bar, laundry services etc. The organization offers the rooms and space for the p eople, who want to spend time with their friends and families, business professionals searching for a space to hold business meeting and honeymooners (Beachfrontmotel.com.au. 2017). Target Audiences For its accommodation and hospitality services, Ocean City Plaza Motel is targeting the customers, who wish to spend good time with their friends and families. Moreover, it is focusing on the business professionals and organizations by providing space for business meetings and reunion parties. In addition to above, other target audiences are couples, honeymooners, and fishermen. Ocean City Plaza Motel is offering different categories of rooms according to customer budget and requirements. For its target market, the major strategy of the organization is to develop this motel into a popular destination choice for local and outside people, who are reaching Sydney for leisure and business purposes (Assaf, Agbola, 2014). Competitive Analysis Ocean City Plaza Motel in Sydney is facing intense competition from several leading hospitality organizations in the area, i.e. QT Bondi, Adina Bondi Beach and Hotel Bondi. As compared to its competitors, this motel is offering all the above mentioned services at affordable rates. At Ocean City Plaza, there is an availability of different room categories, like; single rooms, double rooms and family size also. Other competitors are not providing all services and amenities as Ocean City Plaza is offering in this beach area (Bergin-Seers, Jago, 2007). Justification for better value The organization will look for improving its brand value, so that it can increase its customer base. The marketers of Ocean City Plaza Motel can provide more offers and discounts for attracting local and overseas people towards its hospitality services. By extending its target market, the motel can cover bachelors, who are reaching Australia for education and holiday purpose. Research Methods Methodology is a step by step process, which is developed for attaining a research objective. For this research, both primary and secondary research methods will be used. Research study will be conducted through questionnaire for understanding the preferences and needs of customers towards beach adjacent motel. This questionnaire form will be arranged in a manner to know about the expectations of people. It will assist the organization in formulating an appropriate marketing and business strategy. Primary data will be collected by circulating this questionnaire among 500 guests of beach front motel and distributing this all over the city to above 18 years old age people. This questionnaire will be divided in three sections, from which first section will include the demographic variables and second part will be related to different factors of promotion mix. It will have five point ratings indicating satisfaction level of customers. The comparative weights will be given from one to fiv e, where five will be the highest rank, i.e. highly satisfied at beach front motel (Bruni, Cassia, Magno, 2017). Moreover, secondary data will be gathered from internet, competitors websites, journals of hospitality management, journals of marketing, business review and business magazines. Furthermore, this beachfront motel will use STP (Segmentation, Targeting and Positioning) to understand and approach its customers. It can use different variables of segmentation approach such as; demographic, geographic, psychographic and behavioral. By focusing on these characteristics, the organization will prefer to target its audiences and develop marketing strategies. In the case of secondary data collection, the motel will check the validity and reliability of sources. In addition to this, it will consider the ethical and legal aspects, while delivering the brand message to its target audiences (Chen, Liu, Chang, 2013). Current Value Analysis Value analysis is a systematic process, which is developed by an organization to assess each and every product feature. It is used by an organization to ensure that the product or service cost is appropriate according to its functions (Miles, 2015). For the services, it can be stated that what service offerings should be minimized and maximized according to requirement of customers. Value perceived by customers and competitors value Customer perceived value is the value, which shows the different between customer analysis of the advantages and costs of a product or service, when it is compared with its competitors. This value is directly related to the sales of companys products and services. Ocean City Plaza Motel is serving the customers with its best accommodation and hospitality services, which are available on affordable prices (Expedia, 2017). Primary target customers of this firm are business travelers, leisure travelers, honeymooners, fishermen etc. For improving its value, the motel has offered the hospitality services according to the needs and demands of customers. There are different categories of rooms like; single rooms, double rooms and family size rooms. All of these rooms are managed as per the affordability of guests. As discussed above, Ocean City Plaza Motel is confronting competition from various players, i.e. QT Bondi, Adina Bondi Beach and Hotel Bondi. These competitors are also offering similar services in Sydney, Australia. Adina Bondi Beach Motel is one of the biggest competitors of Ocean City Plaza Motel. It is also a beachfront motel and situated in nearby area. It also provides different categories of rooms like; single room to more than 5 people. These competitors of Ocean City Motel are implementing different strategies to advertise and promote its services all over the world. It is using social media and other methods of promotion for attracting the customers towards its hospitality services (Johnson, Culp III, Bridge, 2016). Current Value Proposition There are some important factors, which can be used to analyze the current value of Ocean City Plaza Motel. These factors are such as; management, marketing, infrastructure and customer satisfaction. Ocean City Plaza Motel needs to consider these components as they can create positive customer perception towards its hospitality services. After comparing the services of this motel with existing competitors, it is founded that Ocean Plaza is offering unique and more services than its competitors (Yang, Zhang, Mattila, 2016). It has positioned itself as luxury hospitality service provider at affordable rates according to the spending of customers. For creating its value, Ocean City Plaza Motel will focus on some important factors, which are stated below; Marketing Marketing is one of the important factors for approaching the customers effectively. Ocean City Plaza Motel is focusing on its marketing and promotional processes by implementing effective strategies. The organization has analyzed that its competitors, like; QT Bondi, Adina Bondi Beach and Hotel Bondi are proliferating their hospitality services on social media networking sites and internet. In todays business world, internet and social media are renovating the demands and supply of tourism. Ocean City Motel is implementing effective marketing and strategies for promoting its services and enhancing brand image among people. It will use different modes for promoting its hospitality services (Kim, Kim, Kim, Magnini, 2016). Effective marketing will create a positive brand image among Australian and overseas population. Infrastructure Nowadays, people are becoming very conscious about environment and related issues. In this era, the Ocean City Plaza Motel is committing about its infrastructure. The hotel building is built by considering the green and eco-friendly infrastructure aspect. Under this component, the organization will focus on providing different amenities like; LCD TV, free Wi-Fi, heater, air conditioner etc. It will operate the whole premise by solar energy with the objective of environment protection. Management Effective management of all the processes and operations is very important for developing value of an organization. If an organization wants to attain growth and success, then it needs to manage the business environment and activities. This beach front motel will manage all its operations and processes effectively. Primarily, it will manage the environmental attributes of the tourist destinations and hotel premises. It is very important for attracting the customers and encouraging their interests towards its hospitality services (Kitchen, Burgmann, 2010). Customer Satisfaction and Loyalty Customer satisfaction and loyalty are two significant factors for generating value of hospitality services. If the customers will be satisfied with the motels services, they will recommend this motel to their friends and relatives. Ocean City Motel is offering its services at affordable prices and allocating the rooms according to guests requirement and spending. The management at beachfront motel believes that it is very important to satisfy the customers and develop brand loyalty towards its hospitality services. At this motel, the staff is customer friendly and they trained properly for fulfilling the needs and demands of guests. It will be beneficial for the growth of organization and it will be able to increase customers repeat intention to visit the motel again (Litvin, Dowling, 2016). Thus, the motel has created the value for its hospitality services by considering the above mentioned components. Currently, it is able to generate value and attract customers towards its accommodation services. Marketing Promotional Plan Marketing promotional plan of an organization is an important section in its overall marketing plan, when it introduces its new products and services in market. This plan is developed by incorporating different promotional and advertising strategies. It is an important component of marketing mix along with product, price, place, people, processes and physical environment. The foremost objective of promotional mix plan is to communicate the companys message to target population in an effective manner. Ocean City Plaza is adopting different offline and online promotional methods like; sales promotion, personal selling, advertising and events and sponsorships (McPhail, Patiar, Herington, Creed, Davidson, 2015). This motel is adopting these communication mix elements with different aims. These elements are stated below; Communication mix elements objectives Ocean City Plaza Motel will implement these promotional mix elements with specific objectives, which are given below; Advertising Advertising is the most significant approach under marketing and communication program, through which company can reach to large customer base. When a company introduces its new products and services, it focuses on advertising methods and its modes. Under Advertising method, Ocean City Plaza Motel will implement different media to share its brand message to customers. Different media, adopted by Ocean City Plaza Motel are stated below; Print Media Under advertising technique, print media is a significant way to approach the target audiences. Ocean City Plaza Motel will adopt this media for enhancing organizational presence. This hospitality organization can give ads about its services in print media elements such as; posters, newspaper and magazines (Sandstrom, 2016). The organization will post the ads in the most circulated newspapers in Australia. This will be the most approachable way because most of the population read the newspaper. In addition to this, it can publish the ads in magazines also, because women prefer to read magazines. It will display the offers and discounts in a smart manner. Traditional and broadcasting Media In addition to print media, the organization will adopt traditional media to deliver its product message to target population. Under this, it will use various platforms such as; TV and radio. The people, who do not use internet applications and social media networking sites, they can be contacted by the use of traditional media. The organization will partner with different TV channels and give the ads in most attractive way. In this advertisement, the motel can communicate its amenities and services by displaying the pictures and videos (Singh, Kumar, 2015). Online Media Ocean City Plaza Motel can implement online means for promoting and advertising its hospitality services. The organization will use different social networking sites, like; Facebook, Twitter, Instagram etc. for promoting its services. It is the most profitable way to advertise its services, because most of the people are actively using internet and its applications. By the use of these sites, Ocean City Plaza Motel can share their discounts and offers to the target audience. It can create a page on Facebook and place the motels pictures and videos. Using these modes of promotion and advertising, Ocean City Plaza Motel can know about the feedbacks of guests towards its accommodation and hospitality services (Sigala, 2015). Sales promotion For approaching its customers, Ocean City Plaza Motel will adopt sales promotion technique. By the use of this technique, the organization will be able to encourage the customers to use its hospitality and accommodation services. The main objective of this method is to increase the service demands among people. Sales promotion is the most effective method for enticing target people by offering them major discounts and other offers on actual amount of booking. In the lean season, this method can be used, when the arrival of guests is very low. By the use of this technique, the company will able to provide the rooms on cheaper rates than its competitors in Australian industry. This will support the firm in attaining more comparative advantage over other players in Australian industry (The Beachfront Motel, 2017). By giving offers and discounts, Ocean City Plaza Motel can enlarge its customer base and enhance its presence worldwide. Personal Selling Personal selling is one of the most important methods, through which an organization can use its employees to promote the services through personal contact with target audiences. Ocean City Plaza can adopt personal selling, when the guests are staying in hotel rooms. The organization will hire the knowledgeable, trained and experienced staff, so that they can deliver the services effectively and fulfill the demands of guests. At Ocean City Plaza, this technique can be effective and useful for enhancing its brand image among target population (Deeter-Schmelz, 2017). Events and sponsorships In addition to above promotional and communication techniques, the Ocean beachfront motel will conduct different events. Through these events, the organization will be able to approach the customers. It will organize the events and its customer executive will contact with the potential customers (Liana, Alexander, 2012). By doing this, they can understand current needs and preferences of people towards hospitality services. These events can be conducted in shopping malls and other social gatherings. Promotional Budget To execute all the above given marketing and promotional strategies, the organization will create an Integrated marketing communication (IMC) budget (Peng, Zhao, Mattila, 2015). This budget includes all the forecasted expenses on these promotional activities. IMC budget for Ocean City Plaza Motel is created below; IMC Budget (Ocean City Plaza Motel, Sydney ) Promotion Tools Amount (in $) Social/Digital Media Marketing 1. Facebook $6,300 2. Twitter $2,500 3. Instagram $4,700 Total Social Media $13,500 Online Display ads $5,800 E-mails $14,000 Online promotional Campaigns $21,000 Total Budget for Online Media $54,300 Print Media 1. Newspaper Magazines $34,000 Total Print Media $34,000 Traditional and Broadcasting Media 1. TV Channels $55,000 2. Hoardings $22,000 Total $77,000 Personal Selling $6,500 Sales Promotion $2,400 Events and Sponsorships $4,500 Total Required Budget for Promotion $178,700 Action Plan For implementing this promotional mix plan, the motel needs to create an action plan. This action plan will include all the actions, duration and concerned department (Sigala, 2015). The action plan for Ocean City Plaza is stated below; Activity Starting date End Date Responsible Person Related Department Establishing communication objectives 1/2/2018 - Senior managers and top executives Senior level management Communicating objectives with the team 1/3/2018 - Board of Directors Top management Choosing best communication mix elements 1/5/2018 - Marketing managers Marketing and communication division Implementation of promotional mix plan 1/6/2018 - Advertising and communication managers Marketing department Conclusion From the above report, it can be concluded that customer satisfaction and marketing are two important components for creating and developing brand in service industry. It is very important to formulate the marketing communication and promotional plan, when it introduces its products and services in market. This report includes the discussion about the marketing and communication plan for Ocean City Plaza Motel. 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