Saturday, December 28, 2019

Character Analysis Trifles - 916 Words

Attention: Gender Roles Explain what is important about the title of â€Å"Trifles.† The title of the play refers to the statement â€Å"Well, women are used to worrying over trifles.† (561) Where Mr. Peters drawing attention to the broken jars of fruit preserves. I think that Mr. Hale statement was degrading toward the two ladies. When I got farther in the play Mr. Hale changed his mind, because the two women found the minor items that the men did not find while searching for clues. Sheriff Peters, attorney Henderson, and Mr. Wright’s neighbor Mr. Hale enter a dark unorganized kitchen of the farmhouse. To find that Mr. Wright has been strangled to death with a rope around his neck. His wife is the main suspect. She told attorney Henderson that she was sleeping when someone murders her husband’s. The wives of the investigators look around the farmhouse for clues to solve his death. I learned in the play that Mrs. Wright was one time a cheerful woman. The women’s roles in society have made a major impact in the United States. Women in other countries are looked at as the housekeepers and child bearers. The play tells the audience the kitchen is a gloomy dark place. When I think of a gloomy kitchen it symbolizes depressing and unorganized space. Mrs. Wright’s kitchen tells me that she did not take care of cleaning the kitchen. Women in early 1900 s were considered as housekeepers. So, when the men saw how her kitchen was they looked down on her. The sheriff got a chair and looked onShow MoreRelatedCharacter Analysis Of Florence And Trifles And Doubts1193 Words   |  5 PagesIn the plays, Florence and Trifles and Doubts, there are many different topics that are prominent. The ones I plan on focusing on are gender roles and race roles. The gender roles in Trifles and Doubts that I shall talk about is how our main character, Mrs. Write, went over the edge in traditional women’s roles in the 1900’s. The race roles in Florence that I shall talk about is how that despite in a racist society, someone can still chase their dreams. This 1950 play by Alice Childress takes placeRead MoreCharacter Analysis Of Susan Glaspell s Trifles 1714 Words   |  7 PagesA Rose for Emily written by William Faulkner and Trifles written by Susan Glaspell loneliness, poverty and isolation consume the lives of the characters. Susan Glaspell’s play â€Å"Trifles† written in 1916. In this play the author’s talks of her preoccupation with culture- bound notions of gender and sex roles. Glaspell says women are considered trifles which mean they are not important to society which is carried out by men (Baym, p. 742). In Trifles written by Susan Glaspell the time is in the earlyRead MoreSusan Glaspell s Trifles And A Jury Of Her Peers984 Words   |  4 Pages Although â€Å"A Jury of Her Peers† and â€Å"Trifles† are similar in plot, Mustazza’s article, â€Å"Generic Translation and Thematic Shift in Susan Glaspell’s ‘Trifles’ and ‘A Jury of Her Peers’† highlights the differences and similarities between the two. Mustazza’s article may help aid readers to understand the differences between Glaspell’s two works and provide understanding as to why Glaspell may have changed the genre and form of the plot. â€Å"Trifles† is a dramatic play whereas â€Å"A Jury of Her Peers† is proseRead MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreAltered Perspectives in Trifles729 Words   |  3 Pagesmurdered husband in the play Trifles by Susan Glaspell. Perception, however, can be impaired by many things. For example, what is being concentrated on at any given moment, upbringing, social biases, and gender can all influence how different people perceive the world. A character analysis between the male and female roles in Trifles illustrates how gender disparities can skew perception, allowing what is right before one’s eyes to be essentially ignored by some of the character s. Glaspell illustrates theRead MoreSusan Glaspell s Trifles 1732 Words   |  7 Pageswomen and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to women. Even though, at the time of this play, all of these aspects (economic, political, social and psychological) appeared to be male-dominated because they held these roles that women were not allowed to have. Trifles was written in 1916 during the First Wave of Feminism which occurred fromRead MoreSusan Glaspell’s One-Act Play, Trifles: Men Vs Women1190 Words   |  5 PagesSusan Glaspell’s one-act play â€Å"Trifles.† Some see it as an example of early feminist drama, others the idea of the way small towns deal with issues like murder, still others the gender differences in both the interpretation and analysis of facts surrounding a mysterious crime. In general, t he play is based on the murder of a Mr. Wright, and the title of the play comes from the critique from the men of the town, who berate the women for spending time â€Å"worrying over trifles† (Glaspell 918) rather thanRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreScript Analysis of Trifles by Susan Glaspell910 Words   |  4 PagesScript Analysis of â€Å"Trifles† by Susan Glaspell Summary   In the play Trifles by Susan Glaspell, there are five characters, three men and two women.   They are in a house where the murder of Mr. Wright took place the day before.   The men are trying to find evidence to name a killer or motivation to name Mrs. Wright as the murderer.   While the men are downstairs, the women occupy themselves with looking around the kitchen and living room.   They take note of Mrs. Wrights canned fruit and the factRead MoreThe Role Of Women In The Doll House And Trifles1667 Words   |  7 Pagesweaker sex. It was the women’s job to stay home to cook and raise the children. While these are still prevalent issues, it is also true that things has gotten better for some women in recent years. Works like â€Å"The Doll House† by Henrik Ibsen and â€Å"Trifles† by Susan Glaspell have helped advance the idea of what roles women should play in society. In each play there are strong, female protagonists who, despite being oppressed by the societal rules against women, learn to rebel and fight for what they

Friday, December 20, 2019

Direct and Indirect Discrimination Essay - 666 Words

Presentation for Direct and Indirect Discrimination Direct discrimination can be less favourable treatment, which includes harassment or bullying. Comparably similar legal definitions of indirect discrimination and harassment apply in respect of sexual orientation, religion, age, gender and disability. Most people understand direct discrimination. Indirect discrimination occurs where the effect of certain requirements, conditions or practices imposed by an employer or education provider has an adverse impact disproportionately on one group or other. Indirect discrimination generally occurs when a rule or condition, which is applied equally to everyone, can be met by a considerably smaller proportion of people from a particular†¦show more content†¦During Ramadan he asks to have his evening meal after sunset. He is told that this is not possible during summer because it would mean having supper too late for the other residents. This is indirect discrimination if the care home cannot show a good reason (or justification) for their refusal. If the kitchen is closed it may be justifiable to offer him a cold meal which could be served after sunset so that there would be no indirect discrimination Inclusion. . .is about involving people as much as possible in all decision making activities, as well as promoting independence by encouraging active participation, giving the individual choice, sharing information, trust and acceptance. . . Example Recently I cared for a female resident from Germany and although she had lived here for many years, her English was very broken. To help me overcome the language barrier I used; Picture Flash Cards, Flash Cards with German and English phrases on them, non-verbal gestures and an English/German dictionary. By using these different methods of communication I was able to; Encourage and support her to participate in social activities, share information about her well-being and her likes and dislikes with my co-workers and encourage and support her to keep her independence. By doing these simple things and using the right communication methods enabled her to keep her independence and allowed herShow MoreRelatedDiscrimination Research Paper1520 Words   |  7 PagesResearch Report Kevin Clerkley Discrimination Thesis Statement: Throughout the United States, there are millions of Americans who are struggling against direct and indirect discrimination. Discrimination is the making of a difference in treatment or favor on a basis other than individual merit (Merriam Webster Dictionary). Our world has always been faced with the problem of discrimination. It is one of the most discussed topics nowadays and throughout history. In all countriesRead MoreDiversity: Discrimination and Service Users1377 Words   |  6 Pagesgetting rid of discrimination and intolerance. 4. What is meant by discrimination Discrimination means treating a person or group less favourably than another in the same situation, usually on account of their race, gender, disability, age, sexual orientation or religion. Discrimination could be direct or deliberate or indirect or unintentional. Direct - Where one person is treated less favourably than another is, has been or will be treated in a comparable situation Indirect - Where anRead MoreEqual Treatment Of Society Is A Recognised Common Law Principle1211 Words   |  5 Pagesreaching and robust. This vast expansion and promotion of equality now takes form in The Equality Act 2010 which provides protection for people or groups of people from discrimination. As well as promoting equality in society, it also provides a comprehensive framework for both employers and employees in how to assess whether discrimination has occurred in a workplace environment. It reflects the scope of the original aims laid down by the European Convention on Human Rights (ECHR) and along with sectionRead MoreEssay about Legal and Ethical Responsibilities.1487 Words   |  6 PagesLegal and Ethical Responsibilities. Direct Discrimination :- something like putting in the job advertisement â€Å"women need not apply†. Indirect Discrimination :- saying there’s a height limit such as a 6’4†. This will limit who can apply for the job. Sex Discrimination Act 1975 The Sex Discrimination Act 1975 makes sex discrimination unlawful in employment, vocational training, education, the provision and sale of goods, facilities and services and premises. In employment and vocationalRead MoreGay, Lesbian, Bisexual And Transgendered Youth ( Lgbt )1610 Words   |  7 PagesThe purpose of this paper is to address various types of discrimination among lesbian, gay, bisexual and transgendered youth (LGBT). This research will identify the different types of discrimination that affect LGBT students, grades 9 through 12, and the mental health impacts discrimination has on LGBT youth. The data provided is from a school-based, empirical survey conducted in 2009 by Joanna Almeida, Renee M. Johnson, Heather L. Corliss, Beth E. Molnar and Deborah Azrael. Their survey measuredRead More: the Impact of Legal and Regulatory Framework on Recruitment and Selection Activities1264 Words   |  6 Pages Sex Discrimination Act 1995/97 This act means that all men and women are treated equally. The people must not be discriminated against because of their marital status, sex, or even if they had their gender reassigned. Indirect and direction discrimination are both unlawful in the Sex Discrimination Acts. This act applies to direct and indirect discriminations. For this act, direct discrimination means a less qualified man could be given a job over a more qualified woman. Indirect discriminationRead MoreDiscrimination In The Workplace1211 Words   |  5 Pages While the world has unanimously advanced and is more accepting of change, the workplace continues to be a place of discrimination, prejudice and inequality. Discrimination is broadly defined to ‘distinguish unfavourably’, isolate; and is context based (Pagura, 2012). Abrahams (1991) described the workplace as an ‘inhospitable place’ where gender disparity and wage gaps persist (Stamarski Son Hing, 2015). Among other states and countries, the Australian government actively implements and passesRead MorePrinciples Of Diversity, Equality And Inclusion In Adult Social Care1414 Words   |  6 Pagestake part in a range of activities that are available to everyone. Information must be made easily available in a way that individuals can understand. It means involving individuals in planning for the services they use. †¢ Discrimination Discrimination is the act of treating a person differently, negatively or positively, because of that person s race, class, sexual orientation or gender or any other group to which that person belongs, rather than assessing individual needs and meritsRead MoreEssay about Social Care Theory for Practice1426 Words   |  6 PagesHowever diverse or multicultural we may be doesn’t always mean we are diverse and considerate in our approach to specific groups, cultures, religions, etc Having been subjected to direct/indirect prejudices’, I am mindful to consider all members of society and strive not prejudge people, and to avoid discrimination at all cost. Certain standards are expected in a standards expected of social care workers that were first published in the â€Å"Regulation of Care (Scotland) Act 2001† A key standardRead MoreThe Rights Of Free Movement1104 Words   |  5 Pagesbe seen as discrimination, there are two types of discrimination indirect and direct discrimination. Both forms are defined in the secondary law of the European Union. Direct discrimination occurs where one individual is treated less favourably than another is, has been or would be treated in a comparable situation, whereas indirect discrimination occurs when an apparently neutral provision, criterion or practice would put persons protected by the general prohibition of discrimination at a particular

Thursday, December 12, 2019

Media Marketing In Tourism And Hospitality -Myassignmenthelp.Com

Question: Discuss About The Media Marketing In Tourism And Hospitality? Answer: Introducation This report aims to include all the components and strategies of promotional plan, which are used by Ocean City Plaza Motel to approach its target audiences. By using these techniques, the company will be generating service value in the future. Product or Service Overview Ocean City Plaza is a well-established motel, which is located as a beachfront motel at Bondi beach, Sydney, Australia. The Motel is making every effort to make guests comfortable and satisfied. It is facing and adjacent to the beach and located near to the bus stop. Ocean City Plaza is the motel, which is attracting its target audiences by offering best hospitality and accommodation amenities. In its menu, it is offering food from 25 different areas, including vegetarian, non-vegetarian, healthy and dietary food and other demanding options from customers. Top features of Ocean City Plaza include effectively managed check-in and check-out operations, Helipad, swimming pools, parking space, restaurant, and rooftop live caf etc. To attract its target customers, company is providing many offers like; discount on air ticket, pick and drop services from stations and airport, car rental services, Gym facility, bar, laundry services etc. The organization offers the rooms and space for the p eople, who want to spend time with their friends and families, business professionals searching for a space to hold business meeting and honeymooners (Beachfrontmotel.com.au. 2017). Target Audiences For its accommodation and hospitality services, Ocean City Plaza Motel is targeting the customers, who wish to spend good time with their friends and families. Moreover, it is focusing on the business professionals and organizations by providing space for business meetings and reunion parties. In addition to above, other target audiences are couples, honeymooners, and fishermen. Ocean City Plaza Motel is offering different categories of rooms according to customer budget and requirements. For its target market, the major strategy of the organization is to develop this motel into a popular destination choice for local and outside people, who are reaching Sydney for leisure and business purposes (Assaf, Agbola, 2014). Competitive Analysis Ocean City Plaza Motel in Sydney is facing intense competition from several leading hospitality organizations in the area, i.e. QT Bondi, Adina Bondi Beach and Hotel Bondi. As compared to its competitors, this motel is offering all the above mentioned services at affordable rates. At Ocean City Plaza, there is an availability of different room categories, like; single rooms, double rooms and family size also. Other competitors are not providing all services and amenities as Ocean City Plaza is offering in this beach area (Bergin-Seers, Jago, 2007). Justification for better value The organization will look for improving its brand value, so that it can increase its customer base. The marketers of Ocean City Plaza Motel can provide more offers and discounts for attracting local and overseas people towards its hospitality services. By extending its target market, the motel can cover bachelors, who are reaching Australia for education and holiday purpose. Research Methods Methodology is a step by step process, which is developed for attaining a research objective. For this research, both primary and secondary research methods will be used. Research study will be conducted through questionnaire for understanding the preferences and needs of customers towards beach adjacent motel. This questionnaire form will be arranged in a manner to know about the expectations of people. It will assist the organization in formulating an appropriate marketing and business strategy. Primary data will be collected by circulating this questionnaire among 500 guests of beach front motel and distributing this all over the city to above 18 years old age people. This questionnaire will be divided in three sections, from which first section will include the demographic variables and second part will be related to different factors of promotion mix. It will have five point ratings indicating satisfaction level of customers. The comparative weights will be given from one to fiv e, where five will be the highest rank, i.e. highly satisfied at beach front motel (Bruni, Cassia, Magno, 2017). Moreover, secondary data will be gathered from internet, competitors websites, journals of hospitality management, journals of marketing, business review and business magazines. Furthermore, this beachfront motel will use STP (Segmentation, Targeting and Positioning) to understand and approach its customers. It can use different variables of segmentation approach such as; demographic, geographic, psychographic and behavioral. By focusing on these characteristics, the organization will prefer to target its audiences and develop marketing strategies. In the case of secondary data collection, the motel will check the validity and reliability of sources. In addition to this, it will consider the ethical and legal aspects, while delivering the brand message to its target audiences (Chen, Liu, Chang, 2013). Current Value Analysis Value analysis is a systematic process, which is developed by an organization to assess each and every product feature. It is used by an organization to ensure that the product or service cost is appropriate according to its functions (Miles, 2015). For the services, it can be stated that what service offerings should be minimized and maximized according to requirement of customers. Value perceived by customers and competitors value Customer perceived value is the value, which shows the different between customer analysis of the advantages and costs of a product or service, when it is compared with its competitors. This value is directly related to the sales of companys products and services. Ocean City Plaza Motel is serving the customers with its best accommodation and hospitality services, which are available on affordable prices (Expedia, 2017). Primary target customers of this firm are business travelers, leisure travelers, honeymooners, fishermen etc. For improving its value, the motel has offered the hospitality services according to the needs and demands of customers. There are different categories of rooms like; single rooms, double rooms and family size rooms. All of these rooms are managed as per the affordability of guests. As discussed above, Ocean City Plaza Motel is confronting competition from various players, i.e. QT Bondi, Adina Bondi Beach and Hotel Bondi. These competitors are also offering similar services in Sydney, Australia. Adina Bondi Beach Motel is one of the biggest competitors of Ocean City Plaza Motel. It is also a beachfront motel and situated in nearby area. It also provides different categories of rooms like; single room to more than 5 people. These competitors of Ocean City Motel are implementing different strategies to advertise and promote its services all over the world. It is using social media and other methods of promotion for attracting the customers towards its hospitality services (Johnson, Culp III, Bridge, 2016). Current Value Proposition There are some important factors, which can be used to analyze the current value of Ocean City Plaza Motel. These factors are such as; management, marketing, infrastructure and customer satisfaction. Ocean City Plaza Motel needs to consider these components as they can create positive customer perception towards its hospitality services. After comparing the services of this motel with existing competitors, it is founded that Ocean Plaza is offering unique and more services than its competitors (Yang, Zhang, Mattila, 2016). It has positioned itself as luxury hospitality service provider at affordable rates according to the spending of customers. For creating its value, Ocean City Plaza Motel will focus on some important factors, which are stated below; Marketing Marketing is one of the important factors for approaching the customers effectively. Ocean City Plaza Motel is focusing on its marketing and promotional processes by implementing effective strategies. The organization has analyzed that its competitors, like; QT Bondi, Adina Bondi Beach and Hotel Bondi are proliferating their hospitality services on social media networking sites and internet. In todays business world, internet and social media are renovating the demands and supply of tourism. Ocean City Motel is implementing effective marketing and strategies for promoting its services and enhancing brand image among people. It will use different modes for promoting its hospitality services (Kim, Kim, Kim, Magnini, 2016). Effective marketing will create a positive brand image among Australian and overseas population. Infrastructure Nowadays, people are becoming very conscious about environment and related issues. In this era, the Ocean City Plaza Motel is committing about its infrastructure. The hotel building is built by considering the green and eco-friendly infrastructure aspect. Under this component, the organization will focus on providing different amenities like; LCD TV, free Wi-Fi, heater, air conditioner etc. It will operate the whole premise by solar energy with the objective of environment protection. Management Effective management of all the processes and operations is very important for developing value of an organization. If an organization wants to attain growth and success, then it needs to manage the business environment and activities. This beach front motel will manage all its operations and processes effectively. Primarily, it will manage the environmental attributes of the tourist destinations and hotel premises. It is very important for attracting the customers and encouraging their interests towards its hospitality services (Kitchen, Burgmann, 2010). Customer Satisfaction and Loyalty Customer satisfaction and loyalty are two significant factors for generating value of hospitality services. If the customers will be satisfied with the motels services, they will recommend this motel to their friends and relatives. Ocean City Motel is offering its services at affordable prices and allocating the rooms according to guests requirement and spending. The management at beachfront motel believes that it is very important to satisfy the customers and develop brand loyalty towards its hospitality services. At this motel, the staff is customer friendly and they trained properly for fulfilling the needs and demands of guests. It will be beneficial for the growth of organization and it will be able to increase customers repeat intention to visit the motel again (Litvin, Dowling, 2016). Thus, the motel has created the value for its hospitality services by considering the above mentioned components. Currently, it is able to generate value and attract customers towards its accommodation services. Marketing Promotional Plan Marketing promotional plan of an organization is an important section in its overall marketing plan, when it introduces its new products and services in market. This plan is developed by incorporating different promotional and advertising strategies. It is an important component of marketing mix along with product, price, place, people, processes and physical environment. The foremost objective of promotional mix plan is to communicate the companys message to target population in an effective manner. Ocean City Plaza is adopting different offline and online promotional methods like; sales promotion, personal selling, advertising and events and sponsorships (McPhail, Patiar, Herington, Creed, Davidson, 2015). This motel is adopting these communication mix elements with different aims. These elements are stated below; Communication mix elements objectives Ocean City Plaza Motel will implement these promotional mix elements with specific objectives, which are given below; Advertising Advertising is the most significant approach under marketing and communication program, through which company can reach to large customer base. When a company introduces its new products and services, it focuses on advertising methods and its modes. Under Advertising method, Ocean City Plaza Motel will implement different media to share its brand message to customers. Different media, adopted by Ocean City Plaza Motel are stated below; Print Media Under advertising technique, print media is a significant way to approach the target audiences. Ocean City Plaza Motel will adopt this media for enhancing organizational presence. This hospitality organization can give ads about its services in print media elements such as; posters, newspaper and magazines (Sandstrom, 2016). The organization will post the ads in the most circulated newspapers in Australia. This will be the most approachable way because most of the population read the newspaper. In addition to this, it can publish the ads in magazines also, because women prefer to read magazines. It will display the offers and discounts in a smart manner. Traditional and broadcasting Media In addition to print media, the organization will adopt traditional media to deliver its product message to target population. Under this, it will use various platforms such as; TV and radio. The people, who do not use internet applications and social media networking sites, they can be contacted by the use of traditional media. The organization will partner with different TV channels and give the ads in most attractive way. In this advertisement, the motel can communicate its amenities and services by displaying the pictures and videos (Singh, Kumar, 2015). Online Media Ocean City Plaza Motel can implement online means for promoting and advertising its hospitality services. The organization will use different social networking sites, like; Facebook, Twitter, Instagram etc. for promoting its services. It is the most profitable way to advertise its services, because most of the people are actively using internet and its applications. By the use of these sites, Ocean City Plaza Motel can share their discounts and offers to the target audience. It can create a page on Facebook and place the motels pictures and videos. Using these modes of promotion and advertising, Ocean City Plaza Motel can know about the feedbacks of guests towards its accommodation and hospitality services (Sigala, 2015). Sales promotion For approaching its customers, Ocean City Plaza Motel will adopt sales promotion technique. By the use of this technique, the organization will be able to encourage the customers to use its hospitality and accommodation services. The main objective of this method is to increase the service demands among people. Sales promotion is the most effective method for enticing target people by offering them major discounts and other offers on actual amount of booking. In the lean season, this method can be used, when the arrival of guests is very low. By the use of this technique, the company will able to provide the rooms on cheaper rates than its competitors in Australian industry. This will support the firm in attaining more comparative advantage over other players in Australian industry (The Beachfront Motel, 2017). By giving offers and discounts, Ocean City Plaza Motel can enlarge its customer base and enhance its presence worldwide. Personal Selling Personal selling is one of the most important methods, through which an organization can use its employees to promote the services through personal contact with target audiences. Ocean City Plaza can adopt personal selling, when the guests are staying in hotel rooms. The organization will hire the knowledgeable, trained and experienced staff, so that they can deliver the services effectively and fulfill the demands of guests. At Ocean City Plaza, this technique can be effective and useful for enhancing its brand image among target population (Deeter-Schmelz, 2017). Events and sponsorships In addition to above promotional and communication techniques, the Ocean beachfront motel will conduct different events. Through these events, the organization will be able to approach the customers. It will organize the events and its customer executive will contact with the potential customers (Liana, Alexander, 2012). By doing this, they can understand current needs and preferences of people towards hospitality services. These events can be conducted in shopping malls and other social gatherings. Promotional Budget To execute all the above given marketing and promotional strategies, the organization will create an Integrated marketing communication (IMC) budget (Peng, Zhao, Mattila, 2015). This budget includes all the forecasted expenses on these promotional activities. IMC budget for Ocean City Plaza Motel is created below; IMC Budget (Ocean City Plaza Motel, Sydney ) Promotion Tools Amount (in $) Social/Digital Media Marketing 1. Facebook $6,300 2. Twitter $2,500 3. Instagram $4,700 Total Social Media $13,500 Online Display ads $5,800 E-mails $14,000 Online promotional Campaigns $21,000 Total Budget for Online Media $54,300 Print Media 1. Newspaper Magazines $34,000 Total Print Media $34,000 Traditional and Broadcasting Media 1. TV Channels $55,000 2. Hoardings $22,000 Total $77,000 Personal Selling $6,500 Sales Promotion $2,400 Events and Sponsorships $4,500 Total Required Budget for Promotion $178,700 Action Plan For implementing this promotional mix plan, the motel needs to create an action plan. This action plan will include all the actions, duration and concerned department (Sigala, 2015). The action plan for Ocean City Plaza is stated below; Activity Starting date End Date Responsible Person Related Department Establishing communication objectives 1/2/2018 - Senior managers and top executives Senior level management Communicating objectives with the team 1/3/2018 - Board of Directors Top management Choosing best communication mix elements 1/5/2018 - Marketing managers Marketing and communication division Implementation of promotional mix plan 1/6/2018 - Advertising and communication managers Marketing department Conclusion From the above report, it can be concluded that customer satisfaction and marketing are two important components for creating and developing brand in service industry. It is very important to formulate the marketing communication and promotional plan, when it introduces its products and services in market. This report includes the discussion about the marketing and communication plan for Ocean City Plaza Motel. This plan includes different communication mix elements and promotional strategies, which can be used by the organization for approaching the target market. By executing this plan, the organization will be able to reach to its target audiences and entice towards its hospitality and accommodation services. Last section of report includes IMC budget for implementing these strategies and tactics in the market. References Assaf, A. G., Agbola, F. W. (2014). Efficiency analysis of the australian accommodation industry: a bayesian output distance function.Journal of Hospitality Tourism Research,38(1), 116-132. Beachfrontmotel.com.au. (2017).Beachfront Motel. Retrieved 24 January 2018, from https://www.beachfrontmotel.com.au/accommodation/. Bergin-Seers, S., Jago, L. (2007). Performance Measurement in Small Motels in Australia:(Funded by the Sustainable Tourism Co-operative Research Centre).Tourism and hospitality Research,7(2), 144-155. Bruni, A., Cassia, F., Magno, F. (2017). Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices.Current Issues in Tourism,20(4), 339-345. Chen, K. H., Liu, H. H., Chang, F. H. (2013). Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels.International Journal of Hospitality Management,35, 122-132. Deeter-Schmelz, D. R. (2017). Personal Selling and Sales Management Abstracts.Journal of Personal Selling Sales Management,37(2), 170-184. Expedia. (2017). 2 Star hotels in Ocean City. Retrieved from https://www.expedia.co.in/2Star-Ocean-City-Hotels.s20-0-d9151.Travel-Guide-Filter-Hotels?rfrr=Redirect.From.www.expedia.com%2F2Star-Ocean-City-Hotels.s20-0-d9151.Travel-Guide-Filter-Hotels. Johnson, J. H., Culp III, K., Bridge, J. (2016). Delivering Your Marketing Message: Planning Productive Promotions. Kim, J., Kim, P. B., Kim, J. E., Magnini, V. P. (2016). Application of construal-level theory to promotional strategies in the hotel industry.Journal of Travel Research,55(3), 340-352. Kitchen, P. J., Burgmann, I. (2010).Integrated marketing communication. John Wiley Sons, Ltd. Litvin, S. W., Dowling, K. M. (2016). TripAdvisor and hotel consumer brand loyalty.Current Issues in Tourism, 1-5. McPhail, R., Patiar, A., Herington, C., Creed, P., Davidson, M. (2015). Development and initial validation of a hospitality employees job satisfaction index: Evidence from Australia.International Journal of Contemporary Hospitality Management,27(8), 1814-1838. Miles, L. D. (2015).Techniques of value analysis and engineering. Miles Value Foundation. Peng, J., Zhao, X., Mattila, A. S. (2015). Improving service management in budget hotels.International journal of hospitality management,49, 139-148. Sandstrom, K. (2016). Resorting to motels: Outsourcing to fill the gap.Parity,29(3), 32. Sigala, M. (2015). Social media marketing in tourism and hospitality.Information psychology Tourism,15(2), 181-183. Singh, P., Kumar, H. (2015). A study of hospitality marketing mix with reference to Indian hotel industry.Intercontinental Journal of Marketing Research Review,3, 14-23. The Beachfront Motel. (2017). Hotel Amenities. Retrieved from https://www.expedia.co.in/Great-Ocean-Road-Hotels-The-Beachfront-Motel.h1522089.Hotel-Information. (Accessed on 24 January 2018). Liana, V. Alexander R. (2012). Scripting employees: An exploratory analysis of customer perceptions.Cornell Hospitality Quarterly,53(3), 196-206. Yang, W., Zhang, L., Mattila, A. S. (2016). Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers need for status.Cornell Hospitality Quarterly,57(1), 82-92

Wednesday, December 4, 2019

Academic integrity free essay sample

Professional writing involves using clear language to explain themselves to an audience. 2. ) Integrity is important in writing because you should be honest to yourself and other people whom you are writing to. I believe that being in an online class helps you understand what integrity is and helps you be honest to people while you are opening up to them. For example in our discussion questions I feel like being honest is very important because it will keep my conversation going without any lies, it would be very e to be caught lying to someone while we are having a conversation.That is why it is important to have integrity. 3. ) The easiest way to avoid plagiarism is by using your own words. Once someone understands what plagiarism is and the consequences for doing it they will understand it much better. Quotations must be used when the paragraph is about 40 words or 3 sentences long. We will write a custom essay sample on Academic integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like I said in my first sentence using your own words is the best way to avoid plagiarism is to use paraphrase. Paraphrasing means you should put the ideas in a passage into your own words, usually following the order in which the ideas were presented in the original paper. Academic integrity free essay sample I feel they are both important in the sense they help you communicate to your peers, colleagues and everyone else in an effective manner through email, letters and corporate memos. Why is integrity important in writing? Think integrity is important for writing in academics. Being able to submit a paper or essay with the confidence your work is completely honest is a great feeling. I feel being honest in your writing gives others a reason to trust you ND inform others you are responsible.I feel if these characteristics are shown in your writing they also show the kind of character you have as a person. These traits can prove too teacher, administration, school and employer you are worthy of being a part of their organization. The value of having integrity is something you will carry with you not only in school, but also in other phases of your life. How can you avoid plagiarism? There are byways you can avoid plagiarism. We will write a custom essay sample on Academic integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One way is to be honest to submit your own work and not someone elses. Another way is to ensure you are giving credit to the resources you have used to gather and state your facts. If you properly posture citations, references and paraphrases this will help you in a huge way. Another way is to ensure the information you are using for your facts are also accurate and provide by a reliable sources. Ensure the information you are basing your paper is an accredited institution. Academic Integrity free essay sample This is a mandatory document that every Ryerson students must read before registering a course. This document is about protecting academic integrity. It explains the meaning of academic integrity and what actions will be considered as academic misconduct. Some of the example of offences include: plagiarism, cheating, misrepresentation of personal identity or performance, submission of false information, contributing to academic misconduct and etc. (Ryerson University, 2009) Additionally, this document states penalties and consequences for academic misconduct and appeals process. I would like to add this document to my reference list, because the purpose of the paper is about solving academic dishonesty in Ryerson University. Therefore, this document will be the major resource I use for this research paper. An analysis of academic integrity techniques used in online courses at a southern university The purpose of this research was to analyze the academic integrity techniques used by instructors of online course at Lamar University. We will write a custom essay sample on Academic Integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (Barnes, C. , Paris, B. L. , 2013) Online course is a new trend of delivering knowledge in current universities. Students dont have to attend classes in person but can receive all lectures using a laptop with internet connection at home. This technology saves the cost and reduces the time of the students travelling between school and home. This new form of class is growing popularly today, and people consider it as convenient and time-saving. However, these are a major concern regarding online courses among instructors in Lamar University How to maintain academic integrity of online courses? The researchers discovered that, academic dishonesty is more likely to occur in online classes, other than in traditional classes. Students cheat on exams or assignments, by hiring others to be ghost assignment writers or proxy exam takers. To avoid academic dishonesty, Lamar instructors bring out the following prevention strategies: 1. Use of multiple assessment techniques instead of major exams. 2. Greater reliance on written assignments and threaded discussions. 3. Use of test banks and timed test delivery 4. Plagiarism detection software and browser lockdowns. 5. Using student identity technologies during exams, such as fingerprint scanner. 6. Raising awareness among students about academic integrity.  (Barnes, C. , Paris, B. L. , 2013) Summary Statement: There is a higher chance of accusing students in academic misconduct in online course other than traditional courses. The researchers had recorded several techniques protecting academic integrity from the instructors from Lamar University. This research paper inspires me not only to look into academic integrity in traditional course but also take into co nsideration of cheating issues in online course. Lets think about what studying tools students were using twenty years ago, maybe just pen and lined paper? But now all students use computers to complete their assignments and research papers. Moreover, people start to read books digitally other than holding a book in hands. Therefore, it is not hard to imagine, in one day, online course will replace the traditional class. And, the students who disobey academic integrity rules will exploit the advantage of online course and fake their grade. Therefore, I would like to add this research report as a reference to my paper to advance my argument. Why many international students get a failing grade in academic integrity? This article talks about at some Canadian schools, there is a increasing number of the international students were accused of academic integrity in universities. By interviewing the staff and students from various Ontario universities, the journalists received the following messages: 1. Over 50 percent of the students who violate academic integrity code are the international student. This group makes up about 12 percent of the total student body at U of T said by staff lawyer Karen Bellinger in University of Toronto.2. In University of Windsor, a 2008-2009 report shows, the percentage of international students accused of academic misconduct was more than three times higher than the percentage of domestic students accused. 3. Factors causing international students fail in academic integrity: Language barrier, culture difference, the pursuit of receiving better grade, school and family pressure and the lack of knowledge in academic integrity and its impact to students professional career. 4. A 2006 study survey published in the U.K found that most of the foreign students who plagiarize are from Asian countries. 5. The techniques offered by universities in helping international students from academic dishonesty: writing tutorial services (all universities), special orientation for international students (University of Windsor), mandatory online academic integrity quiz before class. (Concordia University) (Bradshaw, J. , Baluja, T. , 2011) Summary Statement: International students are more likely to be accused of academic misconduct in schools, because of language barrier, cultural difference and etc. The Trend of Unauthorized Assistance in Paper Writing among Chinese Students in Canadian Universities This is an article I read from a Chinese newspaper six month ago. The article briefly talks about the issue of academic misconduct in Canadian Universities and how Chinese students hire ghostwriters to finished their assignment papers during school year. In a survey operated by Canadian Council on Learning, the report shows there are 53 percent of the university students admitted they cheat on paper writing, 18 percent of the students admitted they cheat on exams in 2010. The journalist states, one of the reasons that courage academic dishonesty is, 41 percent of the school staff turn a blind eye to cheated students when the issues occur and only 7 percent of the parents think their children disobey the academic integrity code. Moreover, the journalist interviewed several Chinese students who were studying in Canadian universities. She found out, the students can spend 200 to 300 CAD to buy a paper, but the price varies by the time urgency. However, sometimes the ghost writers cannot guarantee the quality of the papers, because some students ask to finish their papers in 24 hours and due to insufficient times, the paper might off the point or does not meet the academic requirement. Therefore, the students can still fail in the course, even they were not caught for academic dishonesty. (Song, N. , 2010) Summary Statement: There are some facts about Chinese students who studies in Canadian universities seek help for their assignments and exams. But their actions are violating academic integrity and this trend is growing. I put these two newspaper articles together because all the journalists have pointed out the growing trend of academic integrity among international students in Canadian universities, particularly these from some Asian countries, such as China. It reminded me of taking a picture of Ryerson flyer board located at LIB building for this research paper. There is an ad about offering paper help for Ryerson students. I guess the school staff didnt take away this ad, because it is written in Chinese. Additionally, I want to use these two articles as reference, because they explains some of the causes of academic integrity, and some of the cheating techniques. I would like to quote a students words from the article Why many international students get a failing grade in academic integrity?. â€Å"Basically [the professor] said I didn’t cite at all,† said Karan, â€Å"Back home, we listen to our teachers, and basically mug everything they say. The more you write your answers exactly the way they say it, the better chance you have of getting an A. † (Bradshaw, J. , Baluja, T., 2011) His words perfectly explain the difference of education view between Canadian schools and Asian schools. In China, people are more likely to focus on students grades, other than teach students to learn and create new things. Students study for better grade instead of learning knowledge in school. Also, because of culture difference, Chinese students dont know how much trouble they wi ll get into if they are caught for academic integrity. At last, For the result of academic dishonesty, I would like to introduce the following articles as an example. University of Windsor dean suspended over ‘academic integrity breach involving plagiarism Changes at the Faculty of Education at the University of Windsor There two articles talk about Dr. Clinton Beckford, who was Dean of the Faculty of Education in University of Windsor, was accused of plagiarism in December 10, 2012. His punishment was to leave from his position and receive an unpaid suspension affecting until June 30, 2014. (University of Windsor, 2012) Research methods used Both primary and secondary researches will be used for this paper. A survey is generated for this research project. The goal of the survey is to find out the percentage of academic integrity in Canadian universities, the cause of academic dishonesty, major cheating techniques, the knowledge on academic integrity and the answer whether students plagiarised in purpose or accidentally. The survey consists of 8 questions. However, there are very few of students have completed this survey for now. And not all students are from Ryerson universities. The student might consider talking to the Office of Academic Integrity for more information. Academic Integrity free essay sample As members and students of an academic community, we are entitled to a wide extent of freedom in the pursuit of scholarly interests. With that freedom, however, comes the responsibility to uphold high ethical standards of academic conduct. At the beginning of each school year, each student has standards that they hope to achieve over the course of a semester; whether its getting an A or participating more in class, every student has the chance to achieve. Having academic integrity shows illnesses to put the time into the work and do the best possible.Richard Fuller once said, Integrity is the essence of everything successful (Fuller). And I could not agree more, because to gain success, one must earn it. Its really how much we learn or understand from our professors that are most important. Our professors act as mentors and we should take advantage of what they have to offer, knowledge is the greatest gift of all. We will write a custom essay sample on Academic Integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Though struggle as we may at times in learning new things, we must not give up. Academic integrity also means not to act dishonestly.If dont know something or need help, I will ask my professor. A grade of C is better if I learned something, rather than a grade of A by being dishonest and not understanding a subject. Besides this, having academic integrity will make my goals more gratifying. In conclusion, having academic integrity as I go through school will make me exceptionally better and a more ethical person. Academic integrity can not only relate to school, but also in life. No matter owe many times we fail or fall, we get back up.