Executive Summary for Computer Business Assignment

Executive Summary for Computer Business - Assignment Example The target market of Computer Heaven will be computer enthusiasts of all ages. It will also compete in the business to business market segment. The computer enthusiasts of all age shall be composed of end users at home and gamers. The business will also focus on computer arcades where orders are in bulk not to mention that it needs maintenance which is also an aspect of Computer Heaven’s business. The business to business market segments are large companies that will order in scale due to the sheer size of company and its operation. This segment shall be the profit center of Computer Heaven due to the scalability of business in addition to the long-term prospect of the business. Also, business to business market segment is advantageous to Computer Heaven’s bottom line as it requires maintenance due to the heavy use of its computers allowing a perpetual generation of revenue for the company. The firm plans to use a customer intimacy model to increase the customer retention of the firm. The firm will also maintain good working relationships with other stakeholder groups such as employees, lenders, and suppliers. Computer Heaven will differentiate itself from competition by delivering exceptional and consistent customer service and after sales technical support that will cultivate long-term relationship from its clients. Customer relation shall be the main driver of the company’s business for various reasons. First, it will discourage existing clients from considering competitors and second, it is more cost efficient to cultivate relationship with existing clients than to attract new clients. Pricing shall be used also as leverage in maintaining relationship with customers by offering discounts at an already lowered price in addition to an unparalleled customer service and after sales technical support. Computer Heaven will be enabled to offer

Death Penalty Debate Essay Example | Topics and Well Written Essays - 500 words

Death Penalty Debate - Essay Example The main argument in favor of death penalty is the possibility of an innocent person being mistakenly executed. Given the long and rigorous justice process that precedes the conviction of a person beyond a shadow of doubt, the risk of such an incidence is extremely low. There are also arguments that a criminal can still reform and atone. Opponents of death penalty argue that society should not give up on wrongdoers altogether. In my opinion, it is the victim's near and dear ones who can give a fitting answer to this question. I am sure that the parents whose daughter has been raped and killed in cold blood will not forgive the criminal. It is the society's responsibility that they should get justice. Capital punishment is a reflection of the public belief that some crimes so grievously offend humanity as to merit a death punishment (Sharp, 2000). Perhaps this is why it still finds support in many of the world's nations (Wikipedia, 2007 ). It has been proved that convicted criminals freed on parole or probation commit thousands of violent crimes every year, thus endangering the lives and property of many innocents (Sharp, 1997). Therefore, the death penalty saves lives in the long run. It should definitely be given for extreme crimes in order to deliver justice to the victimized as well as to deter future offenders. i) Deterrence - The main advantages of this punishment in this philosophy is that many future crimes either by the

Critical Response of an image Essay Example for Free

Critical Response of an image Essay Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing. It is also bringing into awareness a new product or idea. Advertising generally tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services†¦ things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The image for MacDonald’s symbolizes its quality. Therefore, advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. According to McDonald’s website, their mission statement is â€Å"to be our customers favorite place and way to eat. The worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. It’s committed to improving the operations and enhancing the customers experience. For decades, Macdonald’s has maintained a broad advertising campaign. In addition to the media, the company makes considerable use of signage and billboards, sporting events and coolers of drinks with their logo for all kinds of events In the case of McDonald’s advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are extremely pleasing and successful at getting the consumers to buy the products. The phrase ‘I’m Lovin’ it’ which is used in one of the advertisements, indicates a piece of advertising that is particularly striking. According to Cross â€Å"propagandas is simply a means of persuasion†, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers. The company’s effectively is truthful since the business brings in new customers and creates new products. The company released a burger that is low fat, and which targeted adults in response to the consumers’ desire for healthier options. The company has learned from its previous mistakes, like going after the wrong target market of adults instead of young adults. This however, resulted to a turn around strategy, which later led to increase in sale and profits. McDonald’s has managed to implement strategies that satisfy the changing need of the customer. The company, being an international restaurant within the quick service restaurant, requires a very high level of promotional campaigns to remain competitive. This has been so, since some of the most memorable commercials in fast food industry have emerged from this particular company. Effective speaking has contributed to its world-wide expansion and in its listing on the public stock markets. With the expansion of McDonald’s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility. The company also introduced a cafà © style in accompaniment to the restaurant. To accommodate the recent trend of high quality coffee and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, this level of achievement is an indication of effective advertising or else truthful rhetoric. The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants. The company’s business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales. Many researchers, including some writers believe there is a connection between advertisement and harmful behaviors. Some suggest that advertisements affect children negatively especially young women. Lutz argues that the manner in which advertisers modify the meaning of words is able to have a harmful effect on languages and how it is used. The author believes that the relationship amid humans and any form of culture can be complicated. However there is no denial that there is a relationship between behavior and advertising. On the other hand, it is not convincing on the directness and similarity about the relationship between media and advertising. Lutz continues to argue that advertisers use language to imply a great thing about products and services without promising anything at all. With extensive skill, advertisers can create an advertisement that makes us to believe that a particular product is better than it is without having to lie about it. (Lutz, 448) According to Machesney, adverting must build a brand while speaking with one voice. They develop economies in the creative process, while maximizing its local effectiveness and it increases the company’s speed of implementation. It is the key to determining success of the organization. The ability to identify the key of an ad that contributes to its success leads to maximization of the economy of scale. (Machesney, 265) Critics argue that commercialization of all fields of society, increases in consumption and wastes resources; privatization of public space and the negative influence on the lifestyle is due to overrated advertising. Advertising to some extent has contributed tremendously to destroying non-material possessions. Public service adverting is an adverting technique used in promoting goods and services. It is crucial in forming, educating and motivating the public about non commercial issues like conserving energy, deforestation and political ideology. It is an influential and educational tool that is capable of motivating and reaching larger audiences. Adverting justifies its existence when used in the public interest. It is too much a powerful tool to be used for commercial purposes only. Infomercials are televisions commercials with a longer format; they are very useful in creating an impulse purchase, so that the moment the consumer observes the presentation, it is followed by immediate purchase of the product through the advertised toll free number. Infomercials describe, display and frequently demonstrate products and their features. They commonly have testimonials from industry professionals and consumers. According to Williamson, press advertising is an influential means of advertising. It describes advertising in printed medium such as newspapers, journals or magazines. This involves everything from media with a broad readership base. It allows private companies or individuals to purchase a small targeted advertisement at a low fee to advertise their products and services. (Williamson, 255) Celebrity branding is another powerful form of advertising that mainly focuses on using a celebrity popularity to gain recognition for the product. Celebrities are frequently involved in advertising campaigns like televisions or print adverts to advertise general or specific program. This can lead to great success if it is endorsed by various companies, and practiced prudently. Online advertising is the most recent and productive form of advertising. It reaches a massive audience at the same time being affordable, as compared to other mediums. This is achieved by the use of World Wide Web to express the purpose of delivering marketing messages to draw customers.

Moby Dick Qoutes Ch.36 and 86 :: essays research papers

Quotes from Moby Dick Chapter 36 Capitalism- On Pg. 170 Ahab says â€Å"All ye mast headers have before now heard me give orders of a white whale. Look ye! D’ye see this Spanish ounce of gold? It is a sixteen dollar piece men. Whoever of ye raises me a white headed whale with a wrinkled brow and a crooked jaw, he shall have this gold ounce. This example relates to capitalism because Ahab uses money as a way to motivate his men much like money is used as a motivator in a capitalist society. Transcendentalism- On Pg.172 and 173 Ahab talks about his feelings toward moby dick. Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. All visible objects, man, are but as pasteboard masks. But in each event . . . some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike through the mask! How can the prisoner reach outside except by thrusting through the wall? To me, the white whale is that wall, shoved near to me. Sometimes I think there's naught beyond. But 'tis enough. He tasks me; he heaps me; I see in him outrageous strength, with an inscrutable malice sinewing it. That inscrutable thing is chiefly what I hate; and be the white whale agent, or be the white whale principal, I will wreak that hate upon him. Talk not to me of blasphemy, man; I'd strike the sun if it insulted me!" Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. Religion- On Pg. 172 after getting the men to agree to follow along side him in the killing of moby dick Ahab yells out to the men â€Å"God bless ye, God bless ye men† Ahab says this because his crew has agreed to follow him and he wants to thank them and he wants to try to help keep them safe for the journey because he knows that it will be a dangerous chase. Faustism- On Pg.175 Ahab fills the goblets of all of the crew and tells them: â€Å"Drink and swear, Death to Moby Dick, God hunt us all if we do not hunt moby dick to his death.

Review Sheet Results Essay

1. Explain why increasing extracellular K+ reduces the net diffusion of K+ out of the neuron through the K+ leak channels. Your answer: Because outside a typical cell, the concentration of K+ is about 5mM and the concentration of Na+ is about 150 mM. When you increase the concentration of K+ from 5 to 25 mM and reduce concentration of Na+ from 150 to 130 mM, the outside has more concentration of K+. The membrane is permeable to a particular ion, that ion will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 2. Explain why increasing extracellular K+ causes the membrane potential to change to a less negative value. How well did the results compare with your prediction? Your answer: Because outside has more K+, the rate of diffusion is less. The resting membrane potential will become less negative. 3. Explain why a change in extracellular Na+ did not significantly alter the membrane potential in the resting neuron? Your answer: Because it did not effect the resting membrane potential. 4. Discuss the relative permeability of the membrane to Na+ and K+ in a resting neuron. Your answer: The resting membrane potential is really a potential difference between the inside of the cell (intracellular) and the outside of the cell (extracellular) across the resting permeability of the membrane to ions and on the intracellular and extracellular concentraions of those ions to which the membrane is permeable. Na+ and K+ are the most important ions, and the concentrations of these ions are established by transport protein, such as the Na+ -K+ pump, so that the intracellular Na+ concentration is low and the intracellular K+ concentraion is high. The ions will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 5. Discuss how a change in Na+ or K+ conductance would affect the resting membrane potential. Your answer: The resting period potential is a potential difference between the inside of the cell and the outside of the cell across the membrane. It depends on the resting permeability of the membrane to ions and on the intracellular and extracellular concentrations of those ions to which the membrane is permeable. View as multi-pages

Pictures of Events and People From the 20th Century

Character Analysis Trifles - 916 Words

Attention: Gender Roles Explain what is important about the title of â€Å"Trifles.† The title of the play refers to the statement â€Å"Well, women are used to worrying over trifles.† (561) Where Mr. Peters drawing attention to the broken jars of fruit preserves. I think that Mr. Hale statement was degrading toward the two ladies. When I got farther in the play Mr. Hale changed his mind, because the two women found the minor items that the men did not find while searching for clues. Sheriff Peters, attorney Henderson, and Mr. Wright’s neighbor Mr. Hale enter a dark unorganized kitchen of the farmhouse. To find that Mr. Wright has been strangled to death with a rope around his neck. His wife is the main suspect. She told attorney Henderson that she was sleeping when someone murders her husband’s. The wives of the investigators look around the farmhouse for clues to solve his death. I learned in the play that Mrs. Wright was one time a cheerful woman. The women’s roles in society have made a major impact in the United States. Women in other countries are looked at as the housekeepers and child bearers. The play tells the audience the kitchen is a gloomy dark place. When I think of a gloomy kitchen it symbolizes depressing and unorganized space. Mrs. Wright’s kitchen tells me that she did not take care of cleaning the kitchen. Women in early 1900 s were considered as housekeepers. So, when the men saw how her kitchen was they looked down on her. The sheriff got a chair and looked onShow MoreRelatedCharacter Analysis Of Florence And Trifles And Doubts1193 Words   |  5 PagesIn the plays, Florence and Trifles and Doubts, there are many different topics that are prominent. The ones I plan on focusing on are gender roles and race roles. The gender roles in Trifles and Doubts that I shall talk about is how our main character, Mrs. Write, went over the edge in traditional women’s roles in the 1900’s. The race roles in Florence that I shall talk about is how that despite in a racist society, someone can still chase their dreams. This 1950 play by Alice Childress takes placeRead MoreCharacter Analysis Of Susan Glaspell s Trifles 1714 Words   |  7 PagesA Rose for Emily written by William Faulkner and Trifles written by Susan Glaspell loneliness, poverty and isolation consume the lives of the characters. Susan Glaspell’s play â€Å"Trifles† written in 1916. In this play the author’s talks of her preoccupation with culture- bound notions of gender and sex roles. Glaspell says women are considered trifles which mean they are not important to society which is carried out by men (Baym, p. 742). In Trifles written by Susan Glaspell the time is in the earlyRead MoreSusan Glaspell s Trifles And A Jury Of Her Peers984 Words   |  4 Pages Although â€Å"A Jury of Her Peers† and â€Å"Trifles† are similar in plot, Mustazza’s article, â€Å"Generic Translation and Thematic Shift in Susan Glaspell’s ‘Trifles’ and ‘A Jury of Her Peers’† highlights the differences and similarities between the two. Mustazza’s article may help aid readers to understand the differences between Glaspell’s two works and provide understanding as to why Glaspell may have changed the genre and form of the plot. â€Å"Trifles† is a dramatic play whereas â€Å"A Jury of Her Peers† is proseRead MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreAltered Perspectives in Trifles729 Words   |  3 Pagesmurdered husband in the play Trifles by Susan Glaspell. Perception, however, can be impaired by many things. For example, what is being concentrated on at any given moment, upbringing, social biases, and gender can all influence how different people perceive the world. A character analysis between the male and female roles in Trifles illustrates how gender disparities can skew perception, allowing what is right before one’s eyes to be essentially ignored by some of the character s. Glaspell illustrates theRead MoreSusan Glaspell s Trifles 1732 Words   |  7 Pageswomen and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to women. Even though, at the time of this play, all of these aspects (economic, political, social and psychological) appeared to be male-dominated because they held these roles that women were not allowed to have. Trifles was written in 1916 during the First Wave of Feminism which occurred fromRead MoreSusan Glaspell’s One-Act Play, Trifles: Men Vs Women1190 Words   |  5 PagesSusan Glaspell’s one-act play â€Å"Trifles.† Some see it as an example of early feminist drama, others the idea of the way small towns deal with issues like murder, still others the gender differences in both the interpretation and analysis of facts surrounding a mysterious crime. In general, t he play is based on the murder of a Mr. Wright, and the title of the play comes from the critique from the men of the town, who berate the women for spending time â€Å"worrying over trifles† (Glaspell 918) rather thanRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreScript Analysis of Trifles by Susan Glaspell910 Words   |  4 PagesScript Analysis of â€Å"Trifles† by Susan Glaspell Summary   In the play Trifles by Susan Glaspell, there are five characters, three men and two women.   They are in a house where the murder of Mr. Wright took place the day before.   The men are trying to find evidence to name a killer or motivation to name Mrs. Wright as the murderer.   While the men are downstairs, the women occupy themselves with looking around the kitchen and living room.   They take note of Mrs. Wrights canned fruit and the factRead MoreThe Role Of Women In The Doll House And Trifles1667 Words   |  7 Pagesweaker sex. It was the women’s job to stay home to cook and raise the children. While these are still prevalent issues, it is also true that things has gotten better for some women in recent years. Works like â€Å"The Doll House† by Henrik Ibsen and â€Å"Trifles† by Susan Glaspell have helped advance the idea of what roles women should play in society. In each play there are strong, female protagonists who, despite being oppressed by the societal rules against women, learn to rebel and fight for what they