Thursday, January 30, 2020
Critical Response of an image Essay Example for Free
Critical Response of an image Essay Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing. It is also bringing into awareness a new product or idea. Advertising generally tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertiserââ¬â¢s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and servicesâ⬠¦ things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The image for MacDonaldââ¬â¢s symbolizes its quality. Therefore, advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. According to McDonaldââ¬â¢s website, their mission statement is ââ¬Å"to be our customers favorite place and way to eat. The worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer experience ââ¬â People, Products, Place, Price and Promotion. Itââ¬â¢s committed to improving the operations and enhancing the customers experience. For decades, Macdonaldââ¬â¢s has maintained a broad advertising campaign. In addition to the media, the company makes considerable use of signage and billboards, sporting events and coolers of drinks with their logo for all kinds of events In the case of McDonaldââ¬â¢s advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are extremely pleasing and successful at getting the consumers to buy the products. The phrase ââ¬ËIââ¬â¢m Lovinââ¬â¢ itââ¬â¢ which is used in one of the advertisements, indicates a piece of advertising that is particularly striking. According to Cross ââ¬Å"propagandas is simply a means of persuasionâ⬠, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers. The companyââ¬â¢s effectively is truthful since the business brings in new customers and creates new products. The company released a burger that is low fat, and which targeted adults in response to the consumersââ¬â¢ desire for healthier options. The company has learned from its previous mistakes, like going after the wrong target market of adults instead of young adults. This however, resulted to a turn around strategy, which later led to increase in sale and profits. McDonaldââ¬â¢s has managed to implement strategies that satisfy the changing need of the customer. The company, being an international restaurant within the quick service restaurant, requires a very high level of promotional campaigns to remain competitive. This has been so, since some of the most memorable commercials in fast food industry have emerged from this particular company. Effective speaking has contributed to its world-wide expansion and in its listing on the public stock markets. With the expansion of McDonaldââ¬â¢s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility. The company also introduced a cafà © style in accompaniment to the restaurant. To accommodate the recent trend of high quality coffee and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, this level of achievement is an indication of effective advertising or else truthful rhetoric. The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants. The companyââ¬â¢s business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales. Many researchers, including some writers believe there is a connection between advertisement and harmful behaviors. Some suggest that advertisements affect children negatively especially young women. Lutz argues that the manner in which advertisers modify the meaning of words is able to have a harmful effect on languages and how it is used. The author believes that the relationship amid humans and any form of culture can be complicated. However there is no denial that there is a relationship between behavior and advertising. On the other hand, it is not convincing on the directness and similarity about the relationship between media and advertising. Lutz continues to argue that advertisers use language to imply a great thing about products and services without promising anything at all. With extensive skill, advertisers can create an advertisement that makes us to believe that a particular product is better than it is without having to lie about it. (Lutz, 448) According to Machesney, adverting must build a brand while speaking with one voice. They develop economies in the creative process, while maximizing its local effectiveness and it increases the companyââ¬â¢s speed of implementation. It is the key to determining success of the organization. The ability to identify the key of an ad that contributes to its success leads to maximization of the economy of scale. (Machesney, 265) Critics argue that commercialization of all fields of society, increases in consumption and wastes resources; privatization of public space and the negative influence on the lifestyle is due to overrated advertising. Advertising to some extent has contributed tremendously to destroying non-material possessions. Public service adverting is an adverting technique used in promoting goods and services. It is crucial in forming, educating and motivating the public about non commercial issues like conserving energy, deforestation and political ideology. It is an influential and educational tool that is capable of motivating and reaching larger audiences. Adverting justifies its existence when used in the public interest. It is too much a powerful tool to be used for commercial purposes only. Infomercials are televisions commercials with a longer format; they are very useful in creating an impulse purchase, so that the moment the consumer observes the presentation, it is followed by immediate purchase of the product through the advertised toll free number. Infomercials describe, display and frequently demonstrate products and their features. They commonly have testimonials from industry professionals and consumers. According to Williamson, press advertising is an influential means of advertising. It describes advertising in printed medium such as newspapers, journals or magazines. This involves everything from media with a broad readership base. It allows private companies or individuals to purchase a small targeted advertisement at a low fee to advertise their products and services. (Williamson, 255) Celebrity branding is another powerful form of advertising that mainly focuses on using a celebrity popularity to gain recognition for the product. Celebrities are frequently involved in advertising campaigns like televisions or print adverts to advertise general or specific program. This can lead to great success if it is endorsed by various companies, and practiced prudently. Online advertising is the most recent and productive form of advertising. It reaches a massive audience at the same time being affordable, as compared to other mediums. This is achieved by the use of World Wide Web to express the purpose of delivering marketing messages to draw customers.
Wednesday, January 22, 2020
Moby Dick Qoutes Ch.36 and 86 :: essays research papers
Quotes from Moby Dick Chapter 36 Capitalism- On Pg. 170 Ahab says ââ¬Å"All ye mast headers have before now heard me give orders of a white whale. Look ye! Dââ¬â¢ye see this Spanish ounce of gold? It is a sixteen dollar piece men. Whoever of ye raises me a white headed whale with a wrinkled brow and a crooked jaw, he shall have this gold ounce. This example relates to capitalism because Ahab uses money as a way to motivate his men much like money is used as a motivator in a capitalist society. Transcendentalism- On Pg.172 and 173 Ahab talks about his feelings toward moby dick. Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. All visible objects, man, are but as pasteboard masks. But in each event . . . some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike through the mask! How can the prisoner reach outside except by thrusting through the wall? To me, the white whale is that wall, shoved near to me. Sometimes I think there's naught beyond. But 'tis enough. He tasks me; he heaps me; I see in him outrageous strength, with an inscrutable malice sinewing it. That inscrutable thing is chiefly what I hate; and be the white whale agent, or be the white whale principal, I will wreak that hate upon him. Talk not to me of blasphemy, man; I'd strike the sun if it insulted me!" Ahabs feelings are a twisted view on reality that relate to transcadentalism because he believes that getting revenge on the whale is worth risking his life and other mens lives. Religion- On Pg. 172 after getting the men to agree to follow along side him in the killing of moby dick Ahab yells out to the men ââ¬Å"God bless ye, God bless ye menâ⬠Ahab says this because his crew has agreed to follow him and he wants to thank them and he wants to try to help keep them safe for the journey because he knows that it will be a dangerous chase. Faustism- On Pg.175 Ahab fills the goblets of all of the crew and tells them: ââ¬Å"Drink and swear, Death to Moby Dick, God hunt us all if we do not hunt moby dick to his death.
Tuesday, January 14, 2020
Review Sheet Results Essay
1. Explain why increasing extracellular K+ reduces the net diffusion of K+ out of the neuron through the K+ leak channels. Your answer: Because outside a typical cell, the concentration of K+ is about 5mM and the concentration of Na+ is about 150 mM. When you increase the concentration of K+ from 5 to 25 mM and reduce concentration of Na+ from 150 to 130 mM, the outside has more concentration of K+. The membrane is permeable to a particular ion, that ion will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 2. Explain why increasing extracellular K+ causes the membrane potential to change to a less negative value. How well did the results compare with your prediction? Your answer: Because outside has more K+, the rate of diffusion is less. The resting membrane potential will become less negative. 3. Explain why a change in extracellular Na+ did not significantly alter the membrane potential in the resting neuron? Your answer: Because it did not effect the resting membrane potential. 4. Discuss the relative permeability of the membrane to Na+ and K+ in a resting neuron. Your answer: The resting membrane potential is really a potential difference between the inside of the cell (intracellular) and the outside of the cell (extracellular) across the resting permeability of the membrane to ions and on the intracellular and extracellular concentraions of those ions to which the membrane is permeable. Na+ and K+ are the most important ions, and the concentrations of these ions are established by transport protein, such as the Na+ -K+ pump, so that the intracellular Na+ concentration is low and the intracellular K+ concentraion is high. The ions will diffuse down its concentration gradient from a region of higher concentration to a region of lower concentration. 5. Discuss how a change in Na+ or K+ conductance would affect the resting membrane potential. Your answer: The resting period potential is a potential difference between the inside of the cell and the outside of the cell across the membrane. It depends on the resting permeability of the membrane to ions and on the intracellular and extracellular concentrations of those ions to which the membrane is permeable. View as multi-pages
Sunday, January 5, 2020
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